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Novelty and Heresy

November 2019If you discover something new, there's a significant chance you'll be accused of some form of heresy.To discover new things, you have to work on...
HomeStartupsIntercom on Product: Designing for Clarity

Intercom on Product: Designing for Clarity

As Intercom’s product scaled, we struggled to keep the navigation clear and user-friendly.

So how do you redesign information architecture without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from balancing simplicity with depth to making AI features more discoverable. She chats with Senior Director of Product Management Michelle Fitzpatrick about the challenges, trade-offs, and lessons learned in structuring a fast-evolving product for clarity and ease of use.

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