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Meghan Markle’s Makeup Artist Interview

As the old adage goes: only when you walk a mile in someone's shoes will you truly understand what comes after you touch the...
HomeStartupsIntercom on Product: Designing for Clarity

Intercom on Product: Designing for Clarity

As Intercom’s product scaled, we struggled to keep the navigation clear and user-friendly.

So how do you redesign information architecture without disrupting users? Senior Product Designer Pranava Tandra breaks down the process, from balancing simplicity with depth to making AI features more discoverable. She chats with Senior Director of Product Management Michelle Fitzpatrick about the challenges, trade-offs, and lessons learned in structuring a fast-evolving product for clarity and ease of use.

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