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HomeStartupsThe Hidden Cost of Misdiagnosing Customer Issues (And How AI Can Help)

The Hidden Cost of Misdiagnosing Customer Issues (And How AI Can Help)

Too often in support, more time is spent diagnosing an issue than resolving it – and that’s a problem.

In this episode, Maxime Manseau, VP of Support at Birdie, joins Intercom’s Senior Director of Human Support Bobby Stapleton to explore the hidden costs of misdiagnosis in customer support: longer resolution times, frustrated customers, and burned-out agents. They discuss how improving issue understanding upfront – through better workflows, AI-powered tools, and even screen recordings – can dramatically reduce back-and-forth and create a smoother customer experience. Plus, they explore why human support still matters in an AI-first world, and how that directly impacts your customers.

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